Days With The Swayz: Roadhouse

This summer marks R\West’s second annual movies on the roof series.  Dreamed up by our Associate Creative Director and CEO, the inaugural year was named Tom Cruise Tuesdays with all movies featuring, you guessed it,  Tom Cruise. Switching it up for this Summer, all movies shown will feature the late, great Patrick Swayze.   Each event will be hosted by a different department, who is given a budget for food, drinks and activities and has the goal of gaining the largest social engagement.  The winning department gets the great honor (and kick-ass prize) of picking next year’s featured actor.

The Brand Management team kicked off the series with a Roadhouse-themed movie night on July 2nd. The film follows a cool-headed bouncer (with an NYU philosphy degree and a gift for martial arts) that is hired to calm an extra-rowdy midwestern tavern. Along the way, he falls in love with a beautiful doctor and runs up against the local kingpin.  In addition to the movie viewing, there was great music, delicious barbecue and blackberry bourbon lemonade.

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And of course a movie about bar brawls wouldn’t be complete without custom (temporary) tattoos.

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If you missed the first #dayswiththeswayz, too bad.

Just kidding – you’ve got 4 more chances to join, including TONIGHT for Ghost.



Wed. July 2nd – Roadhouse

Wed. July 16th – Ghost

Wed. July 30th – Red Dawn

Wed. Aug 13th – Dirty Dancing

Wed. Aug 27th – Point Break


-Tamsen Shilling

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