EOLA Hills

One of Oregon’s largest and oldest wineries came to us with a major branding issue: their packaging was nearly invisible (not to mention very dated) in the retail environment. Despite routinely out tasting much higher priced bottles they were being rejected by buyers who wouldn’t even open the bottle because of the label.

We helped them create a bold and Oregon-centric screen printed bottle. By printing the vintage on the capsule, they can offset the screen print cost by printing in large quantities.

  • Results
  • Retailers sold out of their inaugural Rosé within three weeks, gained prime shelf placement in most major grocery aisles and elevated the price point up by 25% on most SKU's without losing distribution.
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