Oregon State Lottery – Holiday Scratch-its Campaign

Does a simple product like a lottery scratch-it need a long form infomercial to explain all the wonderful things about it? Probably not. But that didn’t stop us from doing it anyway.

In this extremely odd campaign, we created a zany character to host the cheesiest of infomercials. However, the real stars were the crowd. With an outlandish wardrobe and dozens of hidden Easter eggs, the overly enthusiastic audience absolutely steals the show.

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