Summit – Legal

In the auto industry, there are a lot of regulations around marketing. Warranties and disclaimers galore. To be honest, it’s kind of a buzzkill. So we thought, instead of trying to bury all the legal jargon at the end of the commercial, we’ll embrace it and make a whole campaign out of it.

We created two new spokesmen, Josh and Lloyd. Josh is an easy-going salesman and Lloyd is the living embodiment of “the fine print.” Together, they bring a fresh comedic take on the industry.