WebMD Health Services
Calorie counting, exercise tracking, pregnancy calendars–yep, there’s an app for that, and many of those apps are made by WebMD Health Services. A division of the well-known reference site, WebMD HS makes digital tools and multichannel programs for health care systems and large employers interested in nurturing the health of their members or workers. We created a coordinated campaign to show the dollars-and-cents savings they could reap with WebMD HS as well as the intangible benefits of a healthier workforce. We followed these up with information graphics for specific segments like health care professionals (shockingly sicker than the rest of the population!). Lastly, we created a comprehensive guide to their integrated programs and individual tools before hitting the gym ourselves.