R\West Takes on CES

A colleague of mine made an interesting observation as we were entering into the South Hall for our first day at CES, Consumer Electronics Show. While looking around at the masses of people, gadgetry and taxis, he commented: “You know, this really is like the World’s Fair for our generation.”

I couldn’t have said it better myself.

R\West sent five employees to CES this year on behalf of two of our tech clients: Intel and FLIR.


The Intel team spent some time on the ground exploring the show floor and checking out the Intel space. As you can imagine, given that they are the one of the of the world’s largest and highest valued semiconductor chip makers, their “booth” was more of an otherworldly experience that showcased their newest offerings.


The Intel space was all about RealSense technology, the latest innovation from Intel that, among other things, brings 3D capabilities to the average consumer.

In addition to Intel, our thermal imaging client FLIR launch the second generation FLIR ONE at this year’s CES. This product evolution made the product 3 xs smaller and 4 xs faster.

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The FLIR booth buzzed with media visits, including a stop through by internet sensation iJustine (above).

Some of our other favorite finds during the show?


Curved TVs, like this one from Samsung (85S9W ultra-widescreen curved TV). Currently just a concept design, this ultra-widescreen 85-inch would dominate this Sunday’s Superbowl. Sigh.

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And here’s one we could all use: LG’s new Twin Wash system. This sucker lets you do two loads of laundry at the same time. In an effort to expand their product offering to those that already have LG Washers, the Twin Wash is a separate drawer that can fit under any of LG’s front-load washers, and can handle smaller, more delicate loads while the main machine works through an entirely different cycle. Think swimsuits and unmentionables.

Well there you have it. Did you go to CES this year? What were your favorite products?


Written by: Molly Ishkanian