To India, With Love

Over the last few weeks, the interactive department has been pretty darn busy. Scratch that. We’ve been booked solid since I started working at R\West. Recently, however, we’ve taken on some projects that have pushed our minds and bodies to the limits. I’m talking, of course, about international shipping and travel logistics.

We’re working on a big project for Intel that, if all goes according to plan, will take me to Malaysia next week and India the week after. That’s the exciting part, and if I get there on time and in one piece, I’ll write another post from a hotel room on the other side of the world. But the prep work leading up to the trip has been incredibly complicated, what with packing ten oversized boxes with 50+ pounds of computers, retail display cases, battery packs and so on; compiling the documentation to get those boxes out our door, over the Pacific, and through foreign customs; applying for an Indian visa and figuring out flight details; and getting our project deliverables built, tested, and ready to go.


It’s like a second job that I knew virtually nothing about before I started. Along the way, I’ve been helped by a supply chain solutions package pickup driver, a shipping logistics coordinator, numerous coworkers, Intel employees around the globe, and too many call-center operators to count. It’s easy to see why lots of big companies have entire groups devoted to this sort of stuff.

Everything has worked out so far though, and I’ve learned a lot about how to pull off projects like this, which is one of the things I really love about R\West: everybody is supportive when we take on challenging work that we’ve not tried before. We take risks, but when we do it right—and we are somehow always able to pull the rabbit out of the hat—everybody wins, and that makes all the extra hours worth it.


Written by: Alex Head