Who We Read: The PR and Marketing Career Building Edition
April 8, 2016
Summertime: Bring on the beaches, boardwalk, barbecues and the most importantly, books. Can you picture anything more relaxing than lying in the warm sun with a good book in one hand and a glass of rosé in the other?
For this edition of Who We Read, the books below will not only keep you entertained but also revitalize your mind over the next four months.
From the real-life crisis expert who inspired ABC’s Scandal, Judy Smith is the go-to “fixer” for clients such as Monica Lewinsky, Sony Pictures Entertainment after their 2014 cyber attack, and NFL quarterback Michael Vick. This engaging book gives you the tools to get out of any mess.
How to Win Friends and Influence People by Dale Carnegie
The ability to develop relationships is key to any PR pro worth their salt. A classic book for good reason, it teaches you simple concepts that can be applied to every day situations. As Carnegie said 80 years ago, “success is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
While you’ll most likely never be an FBI agent, you can at least learn the secrets of one. Joe Navarro shares tips on how to “speed-read” people along with enjoyable anecdotes. By better understanding non-verbal communication, you’ll be able to better understand your clients and the people around you.
Confessions of an Advertising Man by David Ogilvy
David Ogilvy is the OG of advertising and is responsible for some of the most memorable advertising campaigns ever created. This inspirational book breaks out David’s concepts, tactics, and techniques that will help you succeed in any business.
“Tell the truth, but make the truth fascinating.”
Any other books that you’d like add? Happy reading!
Written by: Michelle Pan, PR Account Executive