CASE STUDY \ Digital
Organically grown. Exponentially scaled.
Making a client steeped in organic winemaking just as savvy about social media and digital sales.
\ THE Challenge
Red, White or Green?
Bonterra already owned organic credibility. The job was to grow — and genuinely engage — its core of organic wine drinkers across digital and social, and turn that audience into online sales.
STRATEGY
Content worth pouring over
From tasting notes to DIY projects to recipe pairings, we created relevant content month over month, deployed across owned channels, web, email, and point-of-purchase. Every piece was built to engage the organic wine drinker already in Bonterra’s corner — and to bring new ones in.
RELEASE
Yes, we can
We built a content series: a teaser in Instagram Stories, paying off with a collection-announcement launch across all channels. From there, a run of seasonal “canned wine occasions” — self-care, dockside, and glamping — kept the momentum going.
Social Seeding
Surprise-and-delight
10 influencers who have been authentic fans of the brand received eco-friendly, furoshiki wrapped bundles of the new can product line for personal trial (and a little social sharing).
REDIRECT
Pandemic Pivot
When Covid-19 sent wine shopping online in March 2020, R\West moved fast to meet consumers where they now were. Within 24 hours, the team launched a 1-cent shipping offer on orders of 6+ bottles, giving fans a reason to stock up on their favorite Bonterra wines. A connected marketing-tech stack tracked the customer journey in the background, feeding the team the data to adjust the campaign in real time.
RESULTS
Customer Intelligence, Growth and Sales
3rd party data
Sharper targeting. We combined our first-party data into clearer customer segments and profiles, then used them to build high-performing lookalike audiences — shaping both our social strategy and our approach to third-party data.
+25%
Email database growth. Alongside our social efforts, we grew the email database by 25%. We’ve retained that growth since, and the data shows the segment has become repeat buyers of the core wine line.
+540%
Return on ad spend. The bottom line: a single email campaign drove a +50% sales lift. With an average ticket of $150 — right in line with the bulk-buy strategy — that campaign returned +540% on ad spend.
Ready for it?
We are. R\West can rebrand, rebuild, and reimagine for your future.