CASE STUDY \ INTEGRATED MARKETING
French provenance,
US flavor
\ The JOB
Building a scalable US growth engine
As Bonne Maman’s first US agency partner since 2016, we built the brand’s American growth engine from the ground up. The first job was establishing the brand’s marketing position in the US: Made simply, with love.
We launched social channels, created a dedicated US gifting line, and established an affiliate program. Our content studio produces royalty-free assets now used globally. A strategic and integrated approach generates billions of impressions annually.
EARNED MEDIA
Influence at Scale
Our PR team has secured coverage ranging from The New York Times to The Today Show, generating 36B+ impressions annually. Through carefully selected micro- and macro-influencers, we’ve created standout experiences for Bonne Maman—from curated trips to Paris to driving traffic and over 363K affiliate sales for new seasonal product launches.
DRIVING TRIAL
Gifting Growth
We launched gifting in 2017 with the US Advent Calendar, which quickly became a cult favorite and sells out annually. Additional gift items have created year-round vehicles to drive press and trial. Beyond buzz, the gift line has created a significant revenue stream on the brand’s ECOMM shop.
\ PRODUCT LAUNCH
Concord Grape for all
When Bonne Maman turned its time-tested expertise on this favorite American flavor, the result was bound for greatness. They turned a classic kid jam into something even discerning adults will love.
PERFORMANCE SNAPSHOT
Results
NO. 2
position in the market,
up from number 3
9
years of growth in a flat category
36B+
IMPRESSIONS ANNUALLY
Let’s make something worth remembering.
Have a brand ready to find its power? Let’s build it.