SOREL \ POP-UP SHOP
An exclusive drop,
only in NYC.
SOREL took over Williamsburg with a pop-up built to stop New Yorkers in their tracks.
\ THE BRIEF
Stop them in their tracks.
New York has long been a muse for SOREL. Targeting our key demographic during fall timing, we built an eye-catching pop-up shop in Williamsburg—part store, part destination.
\ THE EVENT
Street style did the talking
The boots showed up where the cameras were—on tastemakers and celebrities arriving in SOREL.
\ ORGANIC SEEDING
50 celebrities. 40 shares. One mailer.
R∕West created a custom mailer for 100 celebrities featuring SOREL’s Caribou X Boot Lace in Ceramic, Optimized Orange. To date, 40 celebrities and influencers have shared the mailer on social—earning organic coverage across E!, Vogue, i-D, Nylon, Who What Wear, WWD, and Footwear News.
PERFORMANCE SNAPSHOT
By the numbers
361M+
Total impressions
8
Celebrity attendees
12
Paid influencers
Let’s make something worth remembering.
Have a moment worth lining up for? Let’s build it.