Senior Social + Brand Strategist

Portland

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Our Brand Strategist is responsible for researching and analyzing consumer insights, crafting briefs for the creative team and developing our strategic approach across various channels, with a deep knowledge and experience of social media.

To be successful in this role, you should be a collaborator, a researcher, and deeply engaged in the consumer mindset and competitive marketplace. Ultimately, you will ensure our brand message and its delivery is resonant, relevant and innovative.

Responsibilities of this position include:

  • Research the competition and consumer trends in behavior, attitude and perception of the brand and category
  • Craft our unique selling proposition
  • Articulate the story of the brand and shape its narrative arc over time and hone it to its sub-brands and targeted audiences
  • Draft briefs with information garnered from stakeholders, platforms and independent research
  • Brief our creative team to position compelling, memorable and impactful campaigns
  • Present your findings persuasively through oral and written presentation
  • Identify brand strengths and weaknesses
  • Co-create creative campaigns through insight, research, thought-starters, and feedback
  • Stay current on platform and media trends
  • Assess the performance of campaigns and platforms
  • Give real-time performance feedback to optimize campaigns while in-market

Ideal candidates should possess:

  • Work experience as a strategist, planner marketing and/or advertising with a minimum of 5 yrs + leadership role for senior strategist
  • Fluency in digital, social, and video market trends
  • Portfolio or collection of relevant projects
  • Experience inspiring creative thinking and innovation through insight
  • Data-driven analysis & research
  • Nimbleness and a can-do attitude
  • Communication, writing, and interpersonal skills
  • Self-directed, motivated and eager to always keep learning

Data Analyst

Portland

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You are an experienced analyst with a track record of extracting insights and actionable information from data. You develop reports and dashboards for clients, summarize findings for executive stakeholders, and share detailed technical findings to non-technical audiences. You work with integrated teams of specialists and clients from a variety of industries, who come to you with half-formed problems to refine their needs into answerable questions and determine how best to answer those questions.

We are a full-service integrated marketing agency, looking for an experienced Data Analyst to join our team. This is a position with great growth potential and autonomy to help us shape our approach to analytics and data.

In this role, you will work hand in hand with our paid media and social strategy teams and will handle a large volume of custom requests related to client advertising campaigns. You will be working across different industries including financial services, automotive, beverage, CPG and lifestyle products. The campaign objectives range from high level brand building to direct e-commerce and lead generation.

Essential duties and responsibilities

    • Gauging the success of marketing campaigns and reporting on marketing activity, developing reports and dashboards for key stakeholders
    • Design and execute primary and secondary research to uncover audience behavior and attitudes and market trends
    • Combine audience analytics, seasonality insights, industry trends, and client feedback to configure, operate and develop effective account strategy to drive campaign performance
    • Leverage data to identify areas of growth through top-of-funnel expansion, mid-funnel acquisition and conversion, optimal channel spend and optimal touchpoint strategy for members and future members
    • Analyze organic social performance monthly or quarterly (client dependent) using Locowise or similar tool. Provide relevant data points and insight-driven recommendations to improve channel performance.
    • Run advanced social listening inquiries to inform social strategy on Sprout (or similar)
    • Utilize paid media tools such as Tap Analytics, Facebook Ad Manager and Google Ad Serving products to monitor and analyze paid media campaigns
    • Ability to help clients and internal stakeholders identify appropriate KPIs based on campaign goals up front
    • Help to shape a larger narrative around the data from our campaigns and present findings both in person and in presentation format
    • Be involved in building and growing client relationships through a solid work product and understanding of our clients’ business.
    • Identify future audiences for marketing opportunities based on both internal data sets, as well as existing market data

Ideal qualities and characteristics

  • 3+ years experience measuring marketing campaigns and/or social campaigns
  • Exceptional analytic skills and data-driven thinking
  • A degree in a relevant field or comparable experience
  • Experience using social listening tools and paid media reporting tools
  • Excellent communication skills and the ability to motivate and inspire
  • A personable, professional approach
  • Sharp attention to detail and a drive for perfection
  • Thrive in a fast-paced, collaborative environment

Account Executive

R\West NYC

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R/West, a marketing communications agency, is seeking an Account Executive/Brand Manager in our New York office.

At R/West, we call our Account Executives “Brand Managers.” They understand a successful “brand” goes far beyond marketing and advertising. From people to production lines, our brand managers look at a brand holistically. They listen, inside and outside the company to gain the insight needed to get results. All while having our clients’ best interests in mind.

Our Brand Managers speak our clients’ language. It’s the foundation to building great client relationships at R/West and how we earn the trust and respect to keep those relationships strong. You’ll be pivotal in expanding and deepening our client’s brand strategies. You’ll drive brand strategy dialogue across the agency, working closely with agency teams including interactive, public relations, creative, media, social media and critical external partners. From these strategies, you’ll craft plans and effectively articulate those plans to gain the support and excitement of your clients. You’ll then lead execution, working with internal team members and creative resources to deliver the highest-quality work across all mediums, managing timelines and budgets. You’ll be responsible for tracking the impact and learning’s of these activities and bringing your insights back to the client’s core brand strategies.

You’ll drive innovation at all levels. In addition, you’ll find the balance of applying best practices of brand management and innovating new approaches where they don’t. You will capture new and fresh methods of connecting with audiences, and drive creative that delivers results.

Requirements for the position include:

  • 5+ years account experience in a creative advertising agency, Bachelor’s Degree or higher
  • Beverage / Wine account experience preferred
  • Proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
  • Clear ability to analyze brand landscapes, consumers and trends, and derive innovative approaches and plans
  • Contribute to the development of a Client’s short- and long-term strategic plans
  • Proven ability to lead creative and project teams to bring creative ideas to execution, and deliver concepts to consumers
  • Excellent verbal and written communications, including meeting facilitation and presentations
  • Strong ability to quickly integrate into a team
  • Ability to work in a dynamic, fast-paced environment
  • High integrity and strong work ethic
  • Be a proactive thinker, comfortable with taking significant initiative in an autonomous atmosphere

Health, dental, and vision insurance; paid vacation and holidays. No relocation provided for this opportunity.

This is a full-time, salaried position—with full benefits as detailed above. Please send cover letter and resume via LinkedIn.

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Public Relations Account Supervisor

R\West NYC

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We are looking for a dynamic individual to join our New York City office and work on an exciting mix of wine, food, and fashion accounts. Our ideal PR Senior Account Executive or Account Supervisor has a minimum of six years’ PR agency experience and a bachelor’s degree in communications, public relations or a liberal arts degree. A background in wine PR is a must, an interest in fashion is welcome.

We are looking for someone who thrives in a collaborative team environment, who is also a self-starter and can work independently. If you’re a pro at account management, interacting with the media, and acting as a client liaison, this job is for you.

With our home base in Portland, Oregon, our New York City office has a West Coast heart. Coast to coast, our team believes in fostering a creative spirit, a sense of community, and a passion for getting the job done.

Responsibilities of this position include:

  • Developing and executing fresh, new PR campaigns in the wine, food, and fashion worlds, revolving around thought leadership
  • Communication with clients to help identify internal goals and the communication strategies to accomplish them in a creative and effective manner
  • Identifying and capitalizing on editorial opportunities – we’re looking for a news junkie hungry for the next piece of coverage
  • Establishing and delivering analytical reports based on mutually agreed upon metrics, proving our agency’s worth to executive leadership
  • Leading client calls and meetings with ease, confidence, and positivity
  • Coaching junior team members through projects and deliverables, sharing constructive feedback
  • Completing projects on time and within budget
  • Collaborating with other departments – essential at our integrated agency
  • This role will lead accounts, as well as accomplish day-to-day tasks (e.g., writing, pitching, reporting).

Ideal candidates should possess:

  • Excellent verbal and written communication skills (both creative and AP style)
  • A willingness to help at all levels of tasks with a can-do attitude
  • Strong attention to detail and the ability to multi-task
  • Solid media relations experience with a history of delivering results.

Please send an email with your resume and cover letter to PRjobs@rwest.com. Salary commensurate with experience.

Benefits: 401K, Dental Insurance, Health Insurance, Profit Sharing

Though we don’t currently have any openings, we’re always looking for innovative minds ready to put their stamp on the industry. Whether you’re just starting out and looking for an internship or you’re an old vet seeking a new opportunity, drop us a line – we’d love to hear from you.