BridgePort Brewing Company, Oregon’s Oldest Craft Brewery, hired R\West in 2007 to increase lagging sales. Consumers viewed BridgePort as their Father’s beer brand. Over the next ten years, we helped BridgePort evolve their product line, brand position, and packaging. We guided them into the social media space and created dynamic consumer engagement on and off premise. Public relations events such as a national media hop field tour helped bolster their reputation and energize new major market openings across the country.