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CHALLENGE

How do you drive excitement, press and ticket sales annually?

SERVICES

Public Relations
Influencer
Brand Activations
Social Media
Creative

Since 2011, we’ve worked with Cirque de Soleil when their show comes to the Portland market. Over the years, we’ve activated both at the big top and taken aspects of the show into the city to drive awareness to key local media and the Portland-area public.

PREOPENING TACTICS

We have learned how to keep excitement and potential coverage high even after the show opens. In 2021, 8 weeks before the show came to town, we sent a “hula hoop” mailer – sending large branded hula hoops to local media with an invitation to attend a hula hoop class led by a Cirque du Soleil artist the week after Opening/Premiere. Securing these RSVPs also gave us a sense of what potential future coverage we might have – and where we still needed to hustle.

OPENING WEEK

The Opening Week, we coordinated broadcast segments in studio with talent as well as behind-the-scenes segments the at The Big Top for a last minute coverage to drive ticket sales.

For opening night (Premiere) R\West curated a VIP list of dignitaries, key business leaders, local celebrities as well as nationally well-known musicians, athletes and actors to attend the show and walk the red carpet.

We also worked with local influencer talent and food operators to provide a “Portland flair” to our opening night and an homage to the Rose City.

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