Ever wonder what goes on when you’re not home? The new FLIR FX™ takes surveillance to the next level by showing the entire day’s events in a minute. And since the FLIR FX is no ordinary surveillance camera, we knew this launch would take more than an ordinary campaign.
Not only did we have to find a way to kick off a new camera against industry giants like Dropcam and GoPro, we had to advertise the technology in a way that’s easy to understand. So we created a plan that included a website redesign, social, PR, and videos that take a humorous approach on the otherwise serious subject of home security.
Results 57+ million impressions, 145+ Overwhelmingly positive articales about the FLIR FX including mentions in Popular Science, Mashable, and the Wall Street Journal