Oregon State Lottery – Video Lottery Campaign
Did you ever wonder why it’s called The “Oregon” Trail? Like, why didn’t they continue on to Washington? Well, maybe they stopped when they found something they liked.
This tongue in cheek campaign rewrote the history books in a humorous way to promote Video Lottery.
Results In addition to confusing a few social studies teachers, the campaign helped break the Oregon record for highest Video Lottery sales in a single week. Ever.