How do you make a sweet Italian sparkling wine appealing to a wider audience?
We repositioned Rosa Regale so it is seen as the higher quality, sweet & sparkling, everyday luxury option for entry-level drinkers and a great value for more established consumers looking for an alternative to quality demi-sec Champagnes. It is for anyone celebrating the pursuit of pleasure.
The Rosa Regale brand voice is pure celebration. We only know one mode, and that is party mode. Glam party, shabby chic party or party of one—when it’s Rosa Regale, it’s pure pleasure, pure indulgence, pure fun.