As SOREL’s digital and PR partner for the past nine years, we’ve helped the brand transition from a single season outdoor boot company into a multi-season fashion brand. We’ve engaged their community online, launched their celebrity seeding program, connected with influencers at Sundance, landed six spreads in September Vogue and supported global marketing efforts. During this period, SOREL’s business has grown 600%. SORELstyle is an engaging digital content program designed to bring style inspiration from around the globe to women in college and beyond and spark SOREL social conversations, ultimately increasing brand awareness and driving traffic and sales to sorel.com.
127,000+ social actions
85+ million impressions
5.2 million video views with 85% audience retention
SOREL.com saw a 21% increase in sales