CASE STUDY \ GO TO MARKET
Making A
Splash In Spain
We took Biamp’s first SMB product to Barcelona and made sure no one could miss it.
\ The big picture
Marketing outside the box
BIAMP, a well known brand in the traditional large AV office space was launching their first SMB product.
R\West introduced the Parle Conference Bar to an international audience of qualified targets with a city-wide takeover at Integrated Systems Europe (Trade Show) in Barcelona, Spain, skipping over traditional trade show marketing with something bolder and more impactful.
\ strategy
Capture & Captivate
The Business Problem
Biamp struggled to generate leads due to low awareness in the small to medium business space.
The Human Problem
The end-user isn’t the usually the decision maker, and changing, more intuitive tech has changed the role of the AV integrator – a uniquely hard to find and target audience
The Solution
We need Biamp to be seen as a game changer. We want people to choose Biamp when they need to capture and captivate the room to elevate important topics and voices. And we needed to find a time and place to talk to the highly specific audience
\ execution
Turn Heads, Drive Leads.
We created a campaign to ensure Biamp was unmissable in Barcelona where all the key industry people were gathered.
Build Buzz
Earned media outreach, thought leadership, product roundups
Stand Out
Crafted a cohesive creative campaign across digital, social and out of home
Drive Leads
Strategic Paid placements driving to microsite, analytics dashboard to capture qualified leads, continued earned media storytelling
Results
30.8M
PAID MEDIA IMPRESSIONS
10,986
LEADS GENERATED
55M
PR UNIQUE MONTHLY VISITORS
394
ORIGINAL PR PLACEMENTS
+142%
PARLE RELATED WEBSITE PAGE VIEWS
Looking to launch?
We’re ready to copilot. Discover how R\West can take your business from “someday” to “today.