How a masculine bat brand became the leading fastpitch softball brand for women.
CASE STUDY \ DEMARINI FASTPITCH
Batting Clean Up
A challenger bat brand born in the slow-pitch culture becomes a leader in fastpitch.
\ THE CHALLENGE
Owning the women’s game.
We leveraged DeMarini’s challenger brand attitude, focused on their professional players’ personalities, and created a fastpitch brand that girls of all ages immediately found inspiring. Bold messaging encourages softball players to find the power within, delivered by the pros themselves, moved DeMarini from a new player in the game to a leader in their market.
Bats with attitude.
Beyond the brand campaign, we created real moments with the players to showcase on our social channels. From tee drills, to exercise regimens to what inspires them to succeed, followers and fans get a glimpse into the real personalities of the pros, and create sincere inspiration.
When DeMarini launched apparel, we supported at every step. From retailer sell-in to retail activations, we made sure the campaign reflected the careful engineering of every piece.
Let’s make something worth remembering.
Have a brand ready to find its power? Let’s build it.