CASE STUDY \ FIRST TECH
Born in tech.
Built to last.
From $1.5B to nearly $13B in assets over twelve years of evolving the brand together.
\ THE PARTNERSHIP
12 years. One brand that kept getting sharper.
First Tech Federal Credit Union was born in the tech sector and built to serve forward-thinking members. As the credit union grew—through mergers, new products, and a shifting digital landscape—we evolved the brand alongside it: platform, headquarters, digital onboarding, social and PR.
Invest in You.
We built the “Invest in You” brand platform—a positioning that resonated with First Tech’s tech-sector membership and gave the organization a unified voice across every channel.
\ MEMBER PROFILES
Investing in dreams
First Tech has a history of seeing potential and opening paths to opportunity where other financial institutions have closed doors. The member profile series shares stories of members like Kevin Carroll and Nong Poonsukwattana, who turned their First Tech loan-funded dreams into incredible realities.
\ PHYSICAL SPACES
A headquarters built to think forward.
Working alongside Hacker Architects, we redesigned First Tech’s HQ—signage, wayfinding, and environmental brand expressions as forward-thinking as the membership.
ENGAGING ON IG
Education that entertains.
We blended member education with entertainment across social channels.
Agency snapshot
By the numbers.
$1.5B to $13B
Assets grown over a 12-year partnership
150+
Annual earned media placements
50+
Press articles from the MasterCard biometrics pilot
FANS
WOW! I am so impressed and so grateful for this outstanding work. THANK YOU! This is exactly what I was hoping for and really clearly presented. Again, I am so grateful to you all for this great work.
Rachel Newman
First Tech Federal Credit Union
Let’s make something worth remembering.
Have a brand ready to grow for the long haul? Let’s build it.