CASE STUDY \ GO TO MARKET
See the Heat
How do you drive demand for a technology consumers don’t know they need?
\ PRODUCT LAUNCH
Bringing the Heat
The creative campaign stars Brian Poshen as “The Heat,” a wannabe superhero on his way to becoming a household name. But with a thermal imaging camera as his only superpower, it’s still “a bit of a work in progress.”
PACKAGING
Shelf Appeal
After an extensive audit of the consumer electronic packaging space, we created a shelf presence that played in the elevated tech space: clean and premium, while simultaneously seizing the opportunity to educate consumers about an unknown product category.
BUILDING MOMENTUM
Prelaunch Hype
Armed with a brand story, complementary assets, and a handful of test units in hand, R\West brought the FLIR One thermal imaging camera to the masses at the “Super Bowl” of tech–CES.
DIGITAL EXPERIENCE
Seeing is Believing
Arming sales teams and in-store kiosks with an educational app brought the technology to life without having to open a box.
PERFORMANCE SNAPSHOT
Results
10%
STOCK PRICE JUMP
ON DAY OF LAUNCH
15K+
LEADS DURING LAUNCH
600+
ARTICLES POST CES LAUNCH