CASE STUDY \ REPOSITION
Indulge me
An everyday luxury, an alternative to demi-sec Champagnes.
THE Challenge
How do you make a sweet Italian sparkling wine appealing to a wider audience?
EPOSITION
We repositioned Rosa Regale so it is seen as the higher quality, sweet and sparkling, everyday luxury option for entry-level drinkers and a great value for more established consumers looking for an alternative to quality demi-sec Champagnes. It is for anyone celebrating the pursuit of pleasure.
ReSULT
Brand Voice
The Rosa Regale brand voice is pure celebration. We only know one mode, and that is party mode. Glam party, shabby chic party or party of one—when it’s Rosa Regale, it’s pure pleasure, pure indulgence, pure fun.
Ready?
A project, a job, a hello. Let’s talk.