CASE STUDY \ RECOMMENDATION TOOL
Field Tested
A recommendation tool that helps Yanmar customers find the right equipment with confidence.
\ THE ASK
Simplify the Decision
Yanmar offers a wide range of tractors and outdoor power equipment, but navigating models, specs, and attachments could quickly become overwhelming for customers.
R/West partnered with Yanmar to create a digital recommendation experience that simplified the buying process and matched users with the right equipment for their needs.
The Solution
A Smart Recommendation Engine
The interactive tool guided users through a series of practical questions about acreage, tasks, lift capacity, and attachments.
A recommendation engine then matched those responses against compatible products, helping customers quickly identify the right equipment.
SMART BUILD
Built to Grow
Originally developed for the Yanmar showroom experience, the platform expanded to support dealer kiosks and web applications alike. A shared codebase accelerated deployment, simplified maintenance, and delivered consistency across channels.
Expanded product options
Version 2.0 expanded product offerings by including Zero Turn Mowers (ZTRs).
A customer might need a tractor, mower or both. Updated recommendation flows introduced new opportunities for upsell and cross-sell recommendations.
Media
360 Experience
Product pages were expanded to help customers explore equipment in greater detail—new media galleries include product photography, video, lifestyle imagery, and interactive 360° views.
LEAD GENERATION
Good to go
With a quick QR code scan, customers can take their recommendations wherever they go. Behind the scenes, every kiosk, web, and mobile interaction is captured to support smarter follow-up and lead nurturing.
Ready for it?
We are. R\West can rebrand, rebuild, and reimagine for your future.